Take a second look at the above before and after. After many years working in digital media, I have discovered a new way of merging UX, brand strategy and design for social media management across platforms. I believe that static content creation is NOT a thing of the past, and many high-growth companies could benefit from having an eye catching landing page designed to reach their target audience across platforms.
All social media managers and designers are not created the same. We have a different eye, and my experience creating content for many different types of business owners over the years has given me a broad perspective on what works and what doesn't. While templates for static images and videos are being pushed as the way of the future alone, this kind of content has no strategy, no true design thinking and no rhyme or reason as to why or when it is being posted other than holidays and major events. Secondly, I believe there is nothing more sharable, with as much staying power as a great image.
While hiring a cheap designer or doing it yourself gets the job done, without the proper research or experience, the copy and design tends to lack personality, diversity and completely misses the target. This is what I aim to change moving forward as the creative director of my own agency. At The Kreativ Co. we dive deep into strategy right away and pull from all of your resources consistently to create a steady stream of valuable eye-catching static content for your business or brand month-to-month, without the friction of approval and feedback.
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